rmv spamref
Okumaya devam et...
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| Over the past few years, SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB ([[Interactive Advertising Bureau]])has established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts of the world, partly due to the carriers selling their member databases to third parties. In India, however, the government's efforts to create the National Do Not Call Registry have helped cellphone users to stop SMS advertisements by sending a simple SMS or calling 1909.<ref>{{cite web |url=http://www.ndncregistry.com/indian-consumers.htm |title=Various Resources to Register for National Do Not Call Registry of India |publisher=Ndncregistry.com |access-date=2012-11-29 |archive-url=https://web.archive.org/web/20171231020611/http://www.ndncregistry.com/indian-consumers.htm |archive-date=2017-12-31 |url-status=dead }}</ref> | Over the past few years, SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB ([[Interactive Advertising Bureau]])has established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts of the world, partly due to the carriers selling their member databases to third parties. In India, however, the government's efforts to create the National Do Not Call Registry have helped cellphone users to stop SMS advertisements by sending a simple SMS or calling 1909.<ref>{{cite web |url=http://www.ndncregistry.com/indian-consumers.htm |title=Various Resources to Register for National Do Not Call Registry of India |publisher=Ndncregistry.com |access-date=2012-11-29 |archive-url=https://web.archive.org/web/20171231020611/http://www.ndncregistry.com/indian-consumers.htm |archive-date=2017-12-31 |url-status=dead }}</ref> |
| Mobile marketing approaches through SMS have expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch<ref>{{Cite web |title=Bulk SMS Marketing In India: A Comprehensive Guide |url=https://nrt.co.in/eternal-potential-of-bulk-sms-marketing-in-india/ |access-date=2024-05-02 |language=en-US}}</ref> of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. This is thanks in part to SMS messages being hardware agnostic—they can be delivered to practically any [[mobile phone]], [[smartphone]] or [[feature phone]] and accessed without a [[Wi-Fi]] or mobile data connection. This is important to note since there were over 5 billion unique mobile phone subscribers worldwide in 2017, which is about 66% of the [[world population]].<ref>[https://www.gsma.com/mobileeconomy/wp-content/uploads/2018/02/The-Mobile-Economy-Global-2018.pdf The Mobile Economy 2018] {{Webarchive|url=https://web.archive.org/web/2019092...ds/2018/02/The-Mobile-Economy-Global-2018.pdf |date=2019-09-25 }}, ''Global System for Mobile Communications Association'', Retrieved 2018-03-22</ref> | Mobile marketing approaches through SMS have expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. This is thanks in part to SMS messages being hardware agnostic—they can be delivered to practically any [[mobile phone]], [[smartphone]] or [[feature phone]] and accessed without a [[Wi-Fi]] or mobile data connection. This is important to note since there were over 5 billion unique mobile phone subscribers worldwide in 2017, which is about 66% of the [[world population]].<ref>[https://www.gsma.com/mobileeconomy/wp-content/uploads/2018/02/The-Mobile-Economy-Global-2018.pdf The Mobile Economy 2018] {{Webarchive|url=https://web.archive.org/web/2019092...ds/2018/02/The-Mobile-Economy-Global-2018.pdf |date=2019-09-25 }}, ''Global System for Mobile Communications Association'', Retrieved 2018-03-22</ref> |
| However, nowadays, the mobile phone has become a focal device in people’s lives, and manly people cannot live without it. These advanced mobile technologies bring people more business opportunities that connect business people and consumers at any time and place. Because of this, digital marketing has become more essential, and mobile marketing is one of the newest digital marketing channels that people are considering; it can get information about the features of goods that people like without the need for buyers to go to the actual store.<ref>{{Cite journal |last1=Stefko |first1=Robert |last2=Bacik |first2=Radovan |last3=Fedorko |first3=Richard |last4=Olearova |first4=Maria |date=2022-03-30 |title=Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing |url=http://economic-research.pl/Journals/index.php/oc/article/view/1982 |journal=Oeconomia Copernicana |language=en |volume=13 |issue=1 |pages=181–223 |doi=10.24136/oc.2022.006 |s2cid=247944696 |issn=2353-1827|doi-access=free }}</ref> | However, nowadays, the mobile phone has become a focal device in people’s lives, and manly people cannot live without it. These advanced mobile technologies bring people more business opportunities that connect business people and consumers at any time and place. Because of this, digital marketing has become more essential, and mobile marketing is one of the newest digital marketing channels that people are considering; it can get information about the features of goods that people like without the need for buyers to go to the actual store.<ref>{{Cite journal |last1=Stefko |first1=Robert |last2=Bacik |first2=Radovan |last3=Fedorko |first3=Richard |last4=Olearova |first4=Maria |date=2022-03-30 |title=Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing |url=http://economic-research.pl/Journals/index.php/oc/article/view/1982 |journal=Oeconomia Copernicana |language=en |volume=13 |issue=1 |pages=181–223 |doi=10.24136/oc.2022.006 |s2cid=247944696 |issn=2353-1827|doi-access=free }}</ref> |
Okumaya devam et...