Catherine Mahugu

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{{Infobox person
| name = Catherine Mahugu
| image = Catherine Mahugu IT person.jpg
| image_size =
| caption =
| other_names =
| birth_name =
| birth_date = c.1987
| birth_place =
| nationality = [[Kenya]]
| education =
| occupation = businessperson
| employer =
| known_for = supplier to consumer apps
| website =
| signature =
| footnotes =
| religion =
}}

'''Catherine Mahugu''' (born c.1988) is a [[Kenya]]n entrepreneur who has receive wide recognition for the companies she has created to allow producers to seel their products direct to the consumer. Her first company, Soko, involved hand-made products like jewellery and her second company Chiswara sells Kenyan coffee. She has received several fellowships and she was included in the [[Forbes 30 Under 30|Forbes 30 under 30]] and the [[BBC 100 Women]] lists.

== Life ==
Mahugu was born in about 1988 and decided to study computer science because she wanted to be a [[Women in STEM fields|woman in STEM]]. Marketing and communications were seen as more appropriate subjects but she rejected them. Early in her software career she was involved with applications to help people find clean water and to help people with disabilities to read. She had worked with Stanford University students.<ref name=sm/>

She worked with Gwendolyn Floyd and Ella Peinovich to created an e-commerce site and app.<ref>{{Cite web |last=Moore |first=Kristina |title=Designer Spotlight: Soko Social Entrepreneurs Create Platform For Developing Nation Jewelry Artisans |url=https://www.forbes.com/sites/forbes...tform-for-developing-nation-jewelry-artisans/ |access-date=2024-04-27 |website=Forbes |language=en}}</ref> They had seen artisans spending a day in the Maasai market place trying to sell their creations for little or no return. They thought that they could improve on this business model.<ref name=sm/> The application they made allows users to sell their hand-crafted jewelery and to receive a share of the sale price. She made the 30 under 30 part of the BBC 100 women list in 2015.<ref name=bbc3030>{{Cite news |title=Catherine Mahugu, 27, Kenya |url=https://www.bbc.co.uk/news/av/business-34804577 |access-date=2024-04-27 |work=BBC News |language=en-GB}}</ref>

Mahugu is from Kenya and before the age of thirty she was chosen to be in the [[Forbes 30 Under 30|Forbes 30 under 30]] list. She believes this is due to setting herself no limits.<ref name=sm>{{Cite web |last=Koech |first=Christine |title=Wise women know they have no limits |url=https://www.standardmedia.co.ke/eve...000219818/wise-women-know-they-have-no-limits |access-date=2024-04-27 |website=Evewoman Magazine |language=en}}</ref>

In 2023, she was featured in [[United Nations Conference on Trade and Development|UNCTAD]]'s eighth World Investment Forum in Dubai. There she was talking about abother business called Chiswara which allows consumers to buy coffee from the people who make it.<ref name="wif">{{Cite web |title=Ms. Catherine Mahugu {{!}} World Investment Forum |url=https://worldinvestmentforum.unctad.org/speaker/ms-catherine-mahugu?event=80 |access-date=2024-04-27 |website=worldinvestmentforum.unctad.org}}</ref>

== Speaking ==
Mahunga has received a number of fellowships and invitations to speak at events organised by the [[World Bank]], the BBC, Harvard University, [[The Economist]] and [[The Financial Times]].<ref name="wif" />

== References ==
{{Reflist}}

{{DEFAULTSORT:Mahugu, Catherine}}
[[Category:1980s births]]
[[Category:Living people]]
[[Category:Kenyan businesspeople]]
[[Category:Kenyan computer scientists]]

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