Canadien (ice hockey)

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{{Infobox brand|currentowner=Birch Hill Equity Partners|country=[[Canada]]|introduced=1969|type=[[Ice hockey equipment]]|name=Canadien|logo=File:Canadien_hockey_logo.png}}{{Shortdesc|Canadian hockey brand}}

'''Canadien''' is a Canadian [[brand]] of [[ice hockey equipment]] owned by Birch Hill Equity Partners through its portfolio company Sport Maska Inc. The Canadien brand was created in 1969 in [[Drummondville]], [[Quebec]] and was manufactured originally by the company Les industries du hockey Canadien, Inc. The original company was sold in 1978, and since that time the Canadien brand has gone through numerous ownership changes. Since 1998 it has been part of a consolidated group of six hockey brands that comprises Canadien, [[CCM (ice hockey)|CCM]], Heaton, [[Jofa]], [[Koho (ice hockey)|Koho]], and [[Titan (ice hockey)|Titan]]. In 2017, Birch Hill Equity Partners of Toronto acquired the group of brands, which are held by the company Sport Maska. While CCM remains the flagship brand of the group, products made under the Canadien name appear occasionally.

== History ==
In 1969, a group of 15 investors joined together to form a hockey stick manufacturing company called Les industries du hockey Canadien, Inc. Among the investors were [[Montreal Canadiens]] players [[Serge Savard]], [[Yvan Cournoyer]], and [[Guy Lapointe]]. The company established its operations in Drummondville, Quebec, the hometown of Cournoyer. Canadien grew rapidly and by 1976 held 17 per cent of the hockey stick market, the second largest market share after [[Sherwood Hockey|Sher-Wood]].

In 1977, graphic designer [[:fr:Georges_Huel|Georges Huel]] designed the company's wordmark and triangle logo.<ref>Gérard Bochud, ''1001 symboles du Québec'', (Presses de l’Université du Québec, 1994), 1982.</ref>

In late 1978, the Canadien company was acquired by Action Traders, Inc. of Toronto. Then, the following year, Action Traders sold Canadien to [[Amer Sports|Amer]] of Finland. The previous year, Amer had bought Koho, thus the purchase expanded its hockey holdings. Amer continued to produce hockey equipment under the Koho and Canadien names until 1986, when it sold its hockey operations to [[Karhu (sports brand)|Karhu]], also of Finland.<ref>Olli Virtanen, "Amer Group Sells Offshoot," ''Financial Times'', (19 September 1986), 31.</ref> Karhu had entered the hockey market in 1972 when it acquired Titan, and then in 1985 it purchased Jofa from [[Volvo]]. In the early 1990s, Karhu acquired goalie equipment company Heaton, creating a portfolio of five hockey brands.

Karhu's hockey operations were transferred to its Canadian arm Karhu Canada, Inc., which was renamed the Sports Holdings Corporation in the 1990s. In 1998, Sports Holdings was acquired by SLM International, the holding company for Sport Maska, Inc., which itself owned the CCM brand.<ref>"SLM International, Inc. Completes Acquisition of Sports Holdings Corp.," PR Newswire, (21 November 1998).</ref> In 1999, SLM renamed itself The Hockey Company.<ref>"SLM International Changes Name to The Hockey Company," PR Newswire, (17 March 1999).</ref> As the owner of the CCM, Jofa, Titan, Koho, Canadien, and Heaton brands, The Hockey Company became the dominant player in the hockey equipment market.

In June 2004, [[Reebok]] acquired The Hockey Company.<ref>"Reebok scores majority of The Hockey Company," ''Edmonton Journal'', (18 June 2004), F3.</ref> After the sale, it phased out all brands save CCM and introduced its own RBK line of products. In August 2005, [[Adidas]] acquired Reebok. Adidas continued to produce hockey equipment under the CCM brand primarily.

In July 2017, Adidas sold its hockey holdings for $110 to Birch Hill Equity Partners of [[Toronto]] for around $110 million.<ref>"Adidas to sell CCM for US$110M," ''Montreal Gazette'', (28 July 2017), N6.</ref> Its hockey operations were at this time consolidated in the subsidiary Sport Maska, Inc., which owned the rights to the six brands. Since the purchase in 2017, CCM has remained the flagship brand of the group, the products that use the other five brand names appear sporadically.

== References ==
[[Category:Canadian brands]]
[[Category:Canadian companies established in 1969]]
[[Category:Drummondville]]
[[Category:Ice hockey brands]]
[[Category:Sporting goods brands]]
[[Category:Sporting goods manufacturers]]
[[Category:Sporting goods manufacturers of Canada]]

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