Youtooz

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'''Youtooz''' is a Canadian company that manufactures [[Brand licensing|licensed]] [[Polyvinyl chloride|vinyl]] collectible [[figurine]]s. The company primarily partners with [[Internet personality|Internet personalities]] and [[Internet meme|meme]]s as a way to create an additional revenue stream for creators while also making [[Merchandising|merchandise]] available for fans.<ref>{{cite web |last1=Madell |first1=Robin |title=I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I "*****" my start. |url=https://www.businessinsider.com/how-started-toy-company-youtooz-made-30-million-revenue-2022-5 |website=Business Insider |access-date=8 May 2024}}</ref> The company also makes figures based off [[video game]]s and established [[media franchise]]s, and has collaborated with [[Disney]], [[Paramount Global]], and [[NBCUniversal]].<ref>{{cite web |last1=Weimer |first1=Jackson |title=Youtooz: Holding The Internet’s Creators And Memes In Your Hand |url=https://www.forbes.com/sites/jackso...ators-and-memes-in-your-hand/?sh=6d280f42563e |website=Forbes |access-date=8 May 2024 |language=en}}</ref><ref>{{cite web |last1=Madell |first1=Robin |title=I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I "*****" my start. |url=https://www.businessinsider.com/how-started-toy-company-youtooz-made-30-million-revenue-2022-5 |website=Business Insider |access-date=8 May 2024}}</ref>

The company has collaborated with notable Internet personalities including [[MrBeast]], [[Mike Winkelmann|Beeple]], [[JonTron]], [[Ninja (gamer)|Ninja]] and [[Pokimane]].<ref>{{cite web |title=YOUTOOZ BRINGS POPULAR STREAMERS TO LIFE WITH NEW TWITCH COLLABORATION |url=http://www.actionfigureinsider.com/...eamers-to-life-with-new-twitch-collaboration/ |website=Action Figure Insider |language=en |date=27 May 2021}}</ref><ref>{{cite web |last1=Madell |first1=Robin |title=I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I "*****" my start. |url=https://www.businessinsider.com/how-started-toy-company-youtooz-made-30-million-revenue-2022-5 |website=Business Insider |access-date=8 May 2024}}</ref> Video game collaborations include ''[[Minecraft]]'',<ref>{{cite web |last1=Pelletier |first1=Ashley |title=Start Building Your Youtooz Collection with Minecraft Collectibles |url=https://thepopinsider.com/youtooz-minecraft-launch/ |website=The Pop Insider |access-date=8 May 2024 |date=27 October 2023}}</ref> ''[[Fallout (franchise)|Fallout]]'',<ref>{{cite web |last1=Pelletier |first1=Ashley |title=Youtooz Goes Nuclear with ‘Fallout’ Figures |url=https://thepopinsider.com/youtooz-fallout-news/ |website=The Pop Insider |access-date=8 May 2024 |date=5 April 2024}}</ref> ''[[Elden Ring]]'',<ref>{{cite web |title=Now you can pet your very own Elden Ring dog |url=https://www.vg247.com/elden-ring-dog-plush-pet |website=VG247 |access-date=8 May 2024 |language=en |date=20 July 2023}}</ref> ''[[Banjo-Kazooie]]'',<ref>{{cite web |title=Youtooz Is Releasing Official Banjo-Kazooie Figures, Pre-Orders Open Next Week |url=https://www.nintendolife.com/news/2...njo-kazooie_figures_pre-orders_open_next_week |website=Nintendo Life |access-date=8 May 2024 |date=16 February 2021}}</ref> ''[[Cuphead]]'',<ref>{{cite web |title=Youtooz Readies Retro Dissected 'Cuphead' Figure |url=https://hypebeast.com/2022/2/youtooz-retro-dissected-cuphead-figure-release |website=Hypebeast |access-date=8 May 2024 |date=24 February 2022}}</ref> and ''[[Five Nights at Freddy's]]''.<ref>{{cite web |title=Youtooz's FIVE NIGHTS AT FREDDY's Collectible Figures Will Terrorize Your Desk |url=https://nerdist.com/article/youtooz...-five-nights-only-same-time-as-peacock-movie/ |website=Nerdist |access-date=8 May 2024}}</ref> The company has also released figures based on the media franchises ''[[Breaking Bad]]'',<ref>{{cite web |last1=Pelletier |first1=Ashley |title=Youtooz Goes Dark with New ‘Breaking Bad’ and ‘Better Call Saul’ Figures |url=https://thepopinsider.com/youtooz-breaking-bad-launch/ |website=The Pop Insider |access-date=8 May 2024 |date=1 February 2024}}</ref> ''[[Invincible (TV series)|Invincible]]'',<ref>{{cite web |last1=Blevins |first1=Adam |title='Invincible' and Omni-Man Face Off in New YouTooz Figure |url=https://collider.com/invincible-omni-man-train-fight-youtooz-figure/ |website=Collider |access-date=8 May 2024 |language=en |date=27 April 2024}}</ref> ''[[X-Men]]'',<ref>{{cite web |title=X-MEN YouTooz Figures Showcase Wolverine, Cyclops, and Jean Grey in '90s Costumes |url=https://nerdist.com/article/x-men-y...verine-cyclops-and-jean-grey-in-90s-costumes/ |website=Nerdist |access-date=8 May 2024}}</ref> ''[[Spider-Man]]'',<ref>{{cite web |title=YouTooz's Spider-Man Collectible Figures Honor Marvel Comics History |url=https://nerdist.com/article/youtooz...om-spidey-history-peter-parker-miles-morales/ |website=Nerdist |access-date=8 May 2024}}</ref> ''[[One Piece]]'',<ref>{{cite web |last1=Chavez |first1=Conny |title='One Piece' Pirates Prepare to Set Sail With Youtooz Collection |url=https://collider.com/one-piece-live-action-youtooz-figures-images/ |website=Collider |access-date=8 May 2024 |language=en |date=2 September 2023}}</ref> and ''[[South Park]]''.<ref>{{cite web |last1=VanHooker |first1=Brian |title=What to Get the ‘Seinfeld,’ ‘South Park’ or ‘Simpsons’ Superfan in Your Life |url=https://www.cracked.com/article_403...h-park-or-simpsons-superfan-in-your-life.html |website=Cracked.com |access-date=8 May 2024 |language=en |date=30 November 2023}}</ref>

==History==
Youtooz was co-founded by Austin Litman, Austin Long, and Mark Prokoudine in 2019.<ref>{{cite web |last1=Walker |first1=Ben |title=Youtooz, the company making collectibles of the world's biggest YouTube stars |url=https://www.dailystar.co.uk/tech/gaming/youtooz-collectibles-austin-litman-youtube-20789147 |website=Daily Star |access-date=8 May 2024 |language=en |date=1 November 2019}}</ref><ref>{{cite web |title=Collectibles Creator Youtooz Sets Stage For Growth With Funding From Decathlon Capital Partners |url=https://www.prweb.com/releases/coll...rom-decathlon-capital-partners-301918842.html |website=PRWeb |access-date=8 May 2024}}</ref> The company's first released figurine was "Dead Meme," which was based on the ''[[Sonic the Hedgehog]]'' character [[Knuckles the Echidna|Knuckles]] as depicted in a viral phenomenon from the online platform [[VRChat]].<ref>{{cite web |last1=Walker |first1=Ben |title=Youtooz, the company making collectibles of the world's biggest YouTube stars |url=https://www.dailystar.co.uk/tech/gaming/youtooz-collectibles-austin-litman-youtube-20789147 |website=Daily Star |access-date=8 May 2024 |language=en |date=1 November 2019}}</ref>

The company launched over 200 figures and sold over 500,000 individual figurines in 2020.<ref>{{cite web |last1=Weimer |first1=Jackson |title=Youtooz: Holding The Internet’s Creators And Memes In Your Hand |url=https://www.forbes.com/sites/jackso...ators-and-memes-in-your-hand/?sh=6d280f42563e |website=Forbes |access-date=8 May 2024 |language=en}}</ref><ref>{{cite web |last1=Madell |first1=Robin |title=I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I "*****" my start. |url=https://www.businessinsider.com/how-started-toy-company-youtooz-made-30-million-revenue-2022-5 |website=Business Insider |access-date=8 May 2024}}</ref>

Youtooz had a revenue of over $30 million USD in 2021 and released almost 400 new designs.<ref>{{cite web |last1=Madell |first1=Robin |title=I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I "*****" my start. |url=https://www.businessinsider.com/how-started-toy-company-youtooz-made-30-million-revenue-2022-5 |website=Business Insider |access-date=8 May 2024}}</ref>

==References==
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